Peach & Lily, the online beauty retailer that specializes in Korean beauty, opened its second brick and mortar store on June 24th, within Macy’s Santa Anita in Arcadia, California. The company’s first location opened within Macy’s Flushing in New York last November.

Alicia Yoon, founder of Peach & Lily, said, “We are so excited to be able to introduce Korean skincare to a much wider audience through our partnership with Macy’s. Having a dedicated presence in a national department store allows us to further our mission of providing the best skincare advice and products to everyone.”

The new location is 176 sq ft, and is located next to the entrance to Macy’s Westfield Santa Anita. It will be merchandised with a curated selection of the best Korean skincare brands exclusively selected by Yoon, including new-to-market brands like Kicho, Lagom, and 24/7.

Shanna Husbands, SW VP Regional Cosmetic Merchandise Director for Macy’s, said, “Macy’s is committed to providing the latest and greatest in skincare and beauty to our customers. We are delighted to partner with Peach & Lily to give our guests access to products from a niche category that’s rapidly increasing in curiosity and demand.”